Thursday, April 21, 2011

MTV and PSB

The other night while I was watching your typical trashy show on MTV, The Real World, a public service announcement came on as one of the commercials during the show.

Before I talk more about this PSA, here is a description of the show, which is a series that airs in different cities each time the show runs: "Each year, series producers choose a group of seven people in their 20s, from different backgrounds and countries, to live together in a major city. The series presents their spontaneous, unscripted interactions with one another and the world around them."



I was really happy and almost relieved to see a commercial that I'm pretty sure it was a "live above the influence" commercial that encourages people, specifically teens, to stay away from marijuana and other drugs. I know that this may seem hypocritical that anti-drug videos are being broadcast during shows where the stars are doing drunks and partying, but I still think that it's better to show these advertisements somewhere rather than nowhere. Plus, teens may be influenced to indulge in activities, such as doing drugs, that they see on shows like the Real World and many others. Maybe, and hopefully, these teens are discouraged from doing drugs when they see these PSAs.

1 comment:

  1. Allison, I agree completely with the sentiments you expressed in your post. Although it may seem a bit hypocritical to see anti-drug commercial, it is truly better that they are aired, rather than disregarded. Additionally, if these shows, which show cast members partying, drinking, and using drugs, the target audience is likely young adults or teenagers who are particularly vulnerable to exhibiting such behaviors. With anti-drug and alcohol advertisements airing during these shows, the odds that they are being delivered to their target audience is increased.

    ReplyDelete